We continue our look at comics-related ads that appeared in Life Magazine, previously begun here. This time, just for fun, we’ll go in reverse-chronological order and start at the tag-end of the 1950s. I was but a wee bairn of two months and twenty-five days old (and Stevenson B. Canyon was once again crossing paths and trading barbs with “The Copperhead,” Copper Calhoon) when this ad for Teacher’s Scotch, starring the one-and-only Milton Caniff, appeared in Life‘s October 12, 1959 issue:
In various LOAC books we’ve shown (and discussed) examples of the intersection between comics and the world of advertising, yet it’s not a topic we’ve lingered over in this space. I decided to change that just a bit recently, when going through the contents of a bunch of Life Magazines. (One of the perks of this job is being able to sift through old magazines and newspapers, to get a look at — or in some cases, remember — The Way It Used to Be.) These Lifes had a variety of comics-based advertisements, so I snagged a batch of them to share with you.
The earliest Life ad I found with a comics connection was in the magazine’s April 15, 1940 issue. I knew Bud Fisher’s Mutt and Jeff were popular, but until I saw this I had no idea they were experts on digestive difficulties …
As promised when we announced the drive toward our two hundredth release, we’ve loaded a handful of our previous books into the LOAC Wheel of Fortune, given it a spin, and will offer a few thoughts and recollections regarding the book selected by the wheel.
There are a number of ways to view a backlist as robust as ours: last month we spun the wheel based on only our superhero releases. This time we’re taking a different approach by spinning on all the books previously released in the month of February. Since we have our backlist captured in a table, it was a simple matter to sort on the second month, yielding this list:
Dean Mullaney and Kurtis Findlay are back for another episode of the Library of American Comics & EuroComics Podcast!
In this special episode, Dean and Kurtis invite Don McGregor to talk about this favorite classic comic strips, including Terry and the Pirates, Steve Canyon and Dick Tracy!
Early in each new year we look back at the prior twelve months in LOAC-Land. It provides our readers with a handy one-stop checklist of our most recent books — and it helps remind us of what we were up to all those months ago!
As we tallied 2018’s Library of American Comics output, we were surprised to see we had both begun and ended the year with a book of never-before-repeated Steve Canyon comics. We kicked off January, 2018 with the release of Volume 8 …
Calling all Caniffites! Calling all Caniffites! You won’t want to miss LOAC ESSENTIALS, VOL. 13: CHARLIE CHAN, featuring the first year of cartoon from Milton Caniff’s one-time assistant, Alfred Andriola! Look for it this August!
By the end of 2019, The Library of American Comics will have 200 books under its belt! If you have been following us on social media, we have started a retrospective of all 200 of our books, starting with our premiere effort—Terry and the Pirates, Vol. 1. Every day or so, we will post a new image online, but we will also be collecting them here in small installments.
I could think of no better strip to launch the Library of American Comics than Milton Caniff’s masterpiece. Terry is the most influential strip in the history of the medium and, needless to say, my personal favorite. And to win the Eisner Award for our first release — it doesn’t really get any better than that! —Dean
As you may have seen if you visit our various social media platforms, during 2019 The Library of American Comics is on pace to release its 200th volume. We call this the “LOAC Road to 200,” and we plan to celebrate our fast-approaching milestone in a number of ways as this still-new-year unfolds.
One new feature we’re adding to this space to mark the LOAC Road to 200: our very own LOAC Wheel of Fortune! Each month we’ll load an electronic wheel with a selection of our past titles, give it a virtual spin, see which title the wheel selects, and spend a bit of time discussing it.
The arrival of the “big” 2018 Christmas gift I received from my siblings (as discussed here) put superheroes in my mind for two reasons. Reason the First: Without those 1970s Marvel Comics letters pages, in which Dean and I regularly appeared, offering words of comment about the Marvel mags of the day, the chain of events that helped create The Library of American Comics may have never come to pass. Reason the Second: Roughly ten percent of our two-hundred-title output is devoted to such characters — from the comic-strip versions of DC’s “trinity” (Superman, Wonder Woman, Batman) to the long-running newspaper feature headlined by Marvel’s most popular character, the Amazing Spider-Man, to the Bell Syndicate’s Miss Fury (the first lady costumed hero created by a female cartoonist, Tarpe Mills). Factor in that one of our first 2019 releases on the LOAC Road to 200 will be the fifth volume of Spider-Man and it made lots of sense (to me, at least) to load the LOAC superhero books into the wheel …
… Give ‘er a spin, and see which book came up! In this inaugural spin, it was —
As promised in the prior post that summarizes my holiday activities, here is what my siblings combined forces to procure as my “big” 2018 Christmas present, a gift many comics fans will appreciate, I believe: