Alex Toth was the master craftsman of comics. He was outspoken, gifted, studious, prolific, and uncompromising. He drew a lot and he said a lot. Much of it will appear in our upcoming three books devoted to this great artist, and some we just couldn’t comfortably fit. Over the next month, we will share some of that material with you in this space, so—here is the first in a series of “Talkin’ Toth.”
The splash page from “I Struck it Rich,” from Personal Love #11, published in September 1951 by Eastern Color.
TOTH REFLECTS ON HIS ROMANCE WORK IN A 1978 LETTER
As I recall, the whole scheme of these comics was to attract the pre-pubescent, if not adolescent, girl readership—those who were too old to read funny animal and hero comics, but still too young to read True Confessions-type “slicks”—so, the writers cut to the middle line, giving just enough, but not too much, story—load it with emotional scenes girls could relate to, and serve it up with credible artwork!
It worked very well, and for a good many years!
It affected my approach to every story I was to illustrate thereon—regardless of type—kinship was established with the writer, his motive, his copy, his delivery of dialogue, and his sequential breakdown of scenes to tell the story! I have had high regard for good writers, always! It’s thehack writer, of low talent, sensitivity, who has come under my fire, of whose work I’d reject, out of hand, returning scripts to befuddled editors who’d never heard of such goings-on before—thus, my reputation as a renegade grew—I’d had the privilege of working from good, sane scripts—and it spoilt me for the hack tripe of other writers, often puffed-up sorts who’d howl to editors about my changes or comments, never acknowledging the obvious reason for them: that their work was mediocre, minus a factor of ten!
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Genius, Isolated: The Life and Art of Alex Toth will be on sale in March.