Archive | LOAC Essentials

It All “Ad”s Up

We sometimes have more artwork and photos than we can squeeze into the text features of our books. We’re just putting a wrap on Steve Canyon Volume 7, for example, and we have such an abundance of 1959-60 riches related to Milton Caniff and his creation that we’ll likely do a feature in this space showcasing some of the artifacts that didn’t make the cut as the book gets closer to its on-sale date.

Sifting through the files I’ve amassed related to a couple other recent books, I saw some newspaper promotional ads that we didn’t use. Here’s a “Kigmy”-related ad supporting Li’l Abner, circa 1949:

2_Abner Kigmy Ad_1949

And from that same year, an ad that does double duty, both as a promotion for Abner and as a contest pushing Proctor & Gamble products:

1_Abner Shmoo Naming_1949

I’m also partial to this 1933 ad for Tim Tyler’s Luck that we found while preparing our jumbo-sized LOAC Essentials/King Features Essentials Volume 2 devoted to Alex Raymond’s brief-but-memorable stint on that series.

3_TIM TYLER'S LUCK Ad_1933

Seeing those items, and given my own soft spot for this type of material, I thought I’d sift through a batch of newspapers and see what other comic strip promotional ads I could find. The earliest one I located was from the year of the stock market crash, 1929, and is hyping Percy Crosby’s delightful and influential kids strip, Skippy:

4_SKIPPY Ad_1929

Fans of Gasoline Alley (myself included) may get a kick out of this 1930 advertisement, suggesting readers send in their summertime addresses and get the Pittsburgh Post-Gazette delivered while on vacation in order to stay current with events in the Wallet household:

5_GASOLINE ALLEY Ad_1930

And I was delighted to find this 1934 ad from the Asheville, North Carolina Citizen as the paper prepared to bring Little Orphan Annie into its lineup of daily comics. The ad symbolically reminds readers how “Daddy” Warbucks’s red-haired charge typically ends up in hot water :

6_LOA_1934

Not every ad was as elaborate as the Annie, of course. In 1940, when this ad promoting the Golden Age Superman was appearing in client newspapers across America, The Man of Tomorrow was scarcely two years old. How many readers in 1940 could have imagined the strange visitor from planet Krypton would still be entertaining millions, more than seventy-five years after this modest advertisement saw print?

7_SUPERMAN Ad_1940

The sophistication and graceful action shown in this 1952 ad for Rip Kirby strikes me as resonating very closely with what Alex Raymond was presenting on the comics page as he chronicled the adventures of the ’50’s first modern detective:

8_RIP KIRBY Ad_1952

One of the strips I always enjoyed as a youngster was Andy Capp. I liked the “Englishness” of his world, its rough-and-tumble nature, and I’m heartened that Andy has successfully continued his visits to the local more than a decade after his creator’s death (Reg Smythe passed away in 1998). The copy in this 1967 ad from the Pittsburgh Press certainly reflects the tenor of those “Swingin’ Sixties” times, doesn’t it?

9_ANDY CAPP Ad_1967

Finally, here’s a March, 1971 ad for Doonesbury, only five months into its existence. It serves as a reminder of how the art style, themes, and characters in this sprawling, sometimes controversial, sometimes powerful, always-worth-reading strip have changed!

10_DOONESBURY Ad_1971

Keep watching this space, because we’ll be back soon with, as the Monty Python troupe used to say, “something completely different” …

A perfect fit

We received an advance copy of the fifth volume of LOAC Essentials — reprising the rare complete 1930 dailies of Harry Tuthill’s The Bungle Family. It will be in stores in a few weeks. We particularly like the way it fits on a shelf next to Big Little Books. In fact, Dean tells us that he specifically designed LOAC Essentials to be the same height as the old BLBs.

Next up in the series is another volume of George Herriman’s Baron Bean, containing the complete 1917 strips.

Essentials

Bungle Me This!

LOAC_Ess5_Bungle-1

In his Introduction to the upcoming LOAC Essentials Vol. 5, comics historian Paul Tumey writes of Harry J. Tuthill’s comic strip:

“The Bungle Family offers no daily punch-line or slapstick pratfall typical of a humorous American comic strip from the 1920s and 1930s—just a slow, steady boil. The strip is populated with decidedly non-heroic characters who are greedy, gossipy, and grouchy—the sort of people one might cross the street to avoid. George and Josephine Bungle are perpetually involved in a seemingly endless succession of small-minded squabbles, punctuated with shameless scrambles for the riches and status that would allow them to claw their way up from their lower middle class purgatory. George Bungle apparently never met a neighbor with whom he couldn’t start a feud, a wealthy relative who didn’t captivate him, or a new business idea he wasn’t convinced would let him ‘put one over on Wall Street.'”

It’s one of those strips that can’t be sampled by one or two dailies in a History of Comics compendium. When we finally added long stretches of the strip to the Library’s collection, I sat down to read them and—oh, my—was I hooked. I’ve never read anything like it. The Bungle Family may be obscure but it’s certainly a strip that is essential reading. We hope you give it a try when it’s released in early summer.

Here’s where the book begins (click on strips for a larger image)…

Bungle291220_600

Bungle291221_600

A George Herriman first edition

As newspaper comic strips continue to lose presence because of their host organism’s decline in readership, we’ve decided to ramp up our efforts to preserve the classics of the form. We previously announced LOAC Essentials, our new series that will reprint, in yearly volumes, the rare early daily newspaper strips that are essential to comics history, seminal strips that are unique creations in their own right, while also significantly contributing to the advancement of the medium.

Advance copies of the first volume—Baron Bean 1916 by George Herriman—arrived today and we’re thrilled with how it printed. Here’s Art Director Lorraine Turner holding the book in front of the shelves where it will eventually sit.

 

BaronBean_photo

We’re happy with the book for a number of reasons, not least of which is that it has the “feel” we were shooting for. One of the inspirations for the format (11.5″ wide by 4..25″ high) was seeing Harold Gray’s personal set of proofbooks for Little Orphan Annie. Instead of the strips being 6-up on a sheet (the entire week of dailies), as is so often the case with syndicate proofs, Gray had his dailies bound in yearly volumes—one strip per page. It’s an enticing format that helps us at least in some small way to have an experience similar to what newspaper buyers had when the strips were new and part of their daily routine.

We chose a high-quality newsprint for LOAC Essentials so that the book has the”feel” and “look” of reading a bound collection of comics that were clipped from actual newspapers. It’s a sensory thing. If this is indeed the Golden Age of Newspaper Strip reprints then we’re going to have as much fun with it as we can.

We think you will, too, when this first Essentials is on sale in about a month.

Kitty on Top!

We’ve been so busy working on the first volumes of Tarzan and Superman that we let a book dear to our hearts slip through the cracks. Now that Tarzan is at the printer, we can turn our attention to the third volume of LOAC Essentials.

We all know how wonderful Cliff Sterrett’s Sundays Polly and Her Pals were, but few people—including us—have seen long runs of his equally surrealistic daily strips. It’s easier to find his early ’20s dailies than it is his prime strips from the late ’20s and early ’30s. Last year we were fortunate enough to locate King Features syndicate proofs for 1933. And that set will be printed as LOAC Essentials Volume 3. These strips are a rare treasure indeed!

Plus, Bruce Canwell made a trip up to Maine and uncovered fascinating details about Sterrett’s life at the Ogunquit artist colony. Look for it in late July/early August.

 
Polly330424Polly330425


Essentials3_Polly_600-1

Essentially yours

Essential2_1000

Our advance copy of LOAC Essentials 2: The Gumps arrived by FedEx today. After all the time and effort we put into a new book, there’s still nothing as rewarding as opening a box to see the first copy off the presses. This one holds a double thrill in that it’s the second book in a series and we get to line it up on our bookcase spine-side out and imagine how it will look when we have five “Essentials” off the presses…and better still, when there are ten books in the series. For now, though, there are just two. The Gumps will be in store in about a month.

Essential_spine

Once again, size DOES matter

Now that LOAC Essentials Vol. 2—featuring the 1928-29 Gumps storyline that forever changed comics—is at the printer, we’re putting everything back where it belongs. When Jared Gardner, the fearless editor of the book, had some 1928 daily clipped strips on the table, he noticed how much larger they seemed than the comics in his current daily newspaper. He thought we’d all like to see the sad tale of Then vs. Now. Helps illustrate the point why we produce these archival collections in the first place—and why you buy them, doesn’t it? (Click on the page for a larger view.)

Seven to one, folks. Pretty bad odds. Gumps

New neighbors for the new year

Essentials2_Gumps_med

In the second decade of the 20th Century Sidney Smith created a formula of melodrama, adventure, mystery, and comedy that made The Gumps one of the country’s most popular comics and himself perhaps its richest cartoonist. So devoted were his readers that they regularly wrote in to offer advice for his characters’ love lives and business decisions and generally treated the characters as friends and family members. When he launched what would be his most famous story—”The Saga of Mary Gold”—in 1928-29, Smith’s relationship with his readers would be tested as never before. Its heartbreaking conclusion would change comics forever. For the first time since the story made headlines across America in the spring of 1929 we reprint the saga thatHogan’s Alley magazine called “One of the Ten Biggest Events in Comics History”—a tale that has lost none of its power to captivate readers in the 21st Century. These two dailies introduce the Gumps’s new neighbors and kick off LOAC Essentials Volume 2, on sale around March 1st. (Click on the strips for larger versions.)

Layout 1

Layout 1

One Day at a Time

While we’re always excited about launching a new series, here’s one that has us revved up even more than usual. We’ve been planning it for quite some time and and it’s actually a bunch of series within a series. The first volume has just been put on the schedule for September.

Essentials1_BaronBean

LOAC ESSENTIALS will reprint early daily newspaper strips that are essential to the history of comics presented in a novel format: 11″ wide by 4.25″ high, each page containing a single daily strip. It’s different from our other books which generally contain two or three years of strips printed three to a page. By reproducing the strips one per page in an oblong format, it allows us to have an experience similar to what newspaper buyers had fifty to a hundred years ago—reading the comics one day at a time. Each page will also showcase the title given to that daily by the cartoonist, plus the weekday and date.

Every volume in the series contains a year’s worth of dailies bound in hardcover, retailing for $19.99.

Essentials2_Polly

In addition to wanting to recreate the feeling of reading sequential comics one at a time, the idea sprang in part from seeing Harold Gray’s set of bound Little Orphan Annie proofbooks. Syndicate proofs come in differing varieties, but dailies are often bound annually, in a thick one-strip-per-page book. When Bruce Canwell was reading a year’s worth at Boston University, he turned to me and commented that “the proofbook format creates an irresistible urge to flip the page and see what happens in the next day’s strip.”

Couldn’t say it better myself!

Essentials3_Gumps

Another inspiration was the Hyperion line of classic strips edited by Bill Blackbeard in the 1970s. These books were an eye-opening education to many of us thirty-five years ago. They’re long out-of-print and command ridiculous prices on the collector’s market. With LOAC ESSENTIALS, we take the baton from Bill so we can preserve many more classic daily strips that are essential to the history of comics.

The first three titles give you a taste of what’s to come:

Volume 1
Baron Bean by George Herriman. The first of a three-book sub-set by the creator of Krazy Katthat will reprint for the first time the complete series from 1916-1919 starring the character Gilbert Seldes called “half Micawber, half Charlie Chapin.” Edited by Dean Mullaney with an introduction by Jared Gardner. September 2012.

Essentials1_BaronBean_page

Volume 2
Polly and Her Pals by Cliff Sterrett. A complete year (1933) of surrealistic hilarity featuring Polly, Maw and Paw Perkins, cousin Ashur, Neewah, and the rest of the outrageous Perkins household. Edited by Dean Mullaney with an introduction by Bruce Canwell. January 2013.

Essentials2_Polly_page

Volume 3
The Gumps: The Saga of Mary Gold by Sidney Smith. In the early 1920s Sidney Smith augmented his gag-a-day style in The Gumps with suspense and soap opera continuity, creating what was arguably the most popular strip of its time. With “The Saga of Mary Gold” in 1928 and 1929 he cemented his reputation by creating a storyline that changed the comics forever, a saga that was called “one of the ten biggest events in comics history” by Hogan’s Alley magazine. Edited and with an introduction by Jared Gardner. March 2013.

Essentials3_Gumps_page

And there’s lots more to come!

Powered by WordPress. Designed by WooThemes