Tag Archives | LIFE Magazine

Ad-dicting & En-LIFE-ening

We continue our look at comics-related ads that appeared in Life Magazine, previously begun here. This time, just for fun, we’ll go in reverse-chronological order and start at the tag-end of the 1950s. I was but a wee bairn of two months and twenty-five days old (and Stevenson B. Canyon was once again crossing paths and trading barbs with “The Copperhead,” Copper Calhoon) when this ad for Teacher’s Scotch, starring the one-and-only Milton Caniff, appeared in Life‘s October 12, 1959 issue:

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Ad-ing LIFE to the Comics

In various LOAC books we’ve shown (and discussed) examples of the intersection between comics and the world of advertising, yet it’s not a topic we’ve lingered over in this space. I decided to change that just a bit recently, when going through the contents of a bunch of Life Magazines. (One of the perks of this job is being able to sift through old magazines and newspapers, to get a look at — or in some cases, remember — The Way It Used to Be.) These Lifes had a variety of comics-based advertisements, so I snagged a batch of them to share with you.

The earliest Life ad I found with a comics connection was in the magazine’s April 15, 1940 issue. I knew Bud Fisher’s Mutt and Jeff were popular, but until I saw this I had no idea they were experts on digestive difficulties …

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